Stanley Kubrick was known for his meticulous attention to detail. For "The Shining," he typed hundreds of pages of "All work and no play makes Jack a dull boy" himself, each with unique formatting.

July 3, 2024

• A Million Horrible Guitar Solos (or) AI Video Clips with No Purpose

• Holy Cr*p: The GenAI Explosion is Still Coming!

• In Under 60 Seconds: The Intersection of AI and Human Creativity Explained (video)

• The AI Wire

• A Human Voice: Vincent van Gogh

A Million Horrible Guitar Solos (or) AI Video Clips with No Purpose

Over the past two weeks, my feed has been flooded with AI-generated video clips. Most of these clips were created using tools like Dream Machine, Sora, Runway, Hugging Face, and a few others.

I’m reminded of a 14-year-old boy in the corner of a messy teenage bedroom, fumbling his way through a Guns N' Roses guitar solo while his friends look at their phones.

While many of the clips have some visual appeal, I can’t help but think, “Who cares?”

That view may be too harsh but I am concerned that the excitement over what AI can do is clouding over the importance of what good good ideas can do.

I tried working with Dream Machine. It was fun for a little while but after a few attempts, the novelty began to wear off.

What I’m most curious about is, how are these hundreds of thousands of poorly played guitar solos (video clips) going to turn into good songs.

Holy Cr*p: The GenAI Explosion is Still Coming!

Generative AI is set to skyrocket over the next decade, transforming how we create content across industries. If you thought that GenAI was getting close to running at full throtle, think again. A projected 14x increase is on the way.

In 2024, the market is expected to reach $67.18 billion. By 2028, it is projected to nearly double to $118.1 billion. Looking further ahead, the market is forecasted to skyrocket to $967.65 billion by 2032.

For creatives, this explosive growth in the generative AI market means there's a massive opportunity to integrate AI tools into your artistic process. If done correctly, Generative AI can help you push the boundaries of creativity, streamline repetitive tasks, and explore new artistic possibilities.

While many will get caught up in the AI for AI’s sake tornado, keep looking for ways to use GenAI to amplify your human creativity.

In Under 60 Seconds: The Intersection of AI and Human Creativity Explained

The new question all Creatives need to ask themselves: What did “I” create vs. what did “AI” create?

Here is an excerpt from the ai is dead podcast explaining the Survive and Thrive Framework in under 60 seconds.

The AI Wire

AI Changing the Game in Hollywood: Runway’s latest AI tools are shaking up the video production scene, letting creators whip up high-quality short clips just from text prompts. The results can vary from useless, to nightmarish, to interesting, to effective with the right use case. Their annual AI film festival, offering a $60,000 prize, showcases the most eye-catching AI-generated films. Read more at MIT Technology Review.

Claim: AI Beats Humans in Creativity Tests: A new study presented at the Southern Oregon University Creativity Conference shows AI models like GPT-4 are now matching or even surpassing human creativity in certain tests. What do you think? Read more at ScienceDaily: ScienceDaily.

Adobe and Microsoft Partner on Generative AI: Adobe and Microsoft have teamed up to integrate Adobe Experience Cloud with Microsoft 365 applications, bringing generative AI capabilities to marketers. This partnership aims to enhance collaboration, efficiency, and creativity in marketing campaigns by leveraging AI-driven insights and workflows. Read more at Microsoft.

"If you hear a voice within you say 'you cannot paint,' then by all means paint, and that voice will be silenced."

Vincent van Gogh