During the high school dance scene in "Lady Bird," filmmaker Greta Gerwig wore a prom dress under her regular clothes. This secret gesture allowed her to feel the same excitement as her characters, enhancing the authenticity of the scene.

table of contents

June 12, 2024

• Art Theft 2.0

• I'd Like to Buy the World Some AI: Coke's Art Revival

• The AI Wire: AI Super Headphones, LLAs from Video, and AI Accuracy in the News

• Creative Perspectives: Douglas McGinness, Designer and Director

• Tools to Consider…

copyright

Art Theft 2.0: The AI Controversy

The New York Times weighs in. AI image generators like OpenAI, Microsoft, and Midjourney continue to be under scrutiny for using copyrighted material in their datasets without proper licenses. Artists and legal experts argue this infringes on intellectual property rights.

Legal expert Sarah Green commented, “The lack of clear guidelines is troubling and necessitates urgent attention.” Microsoft President Brad Smith emphasized, “We need to address these issues head-on.”

In the NYT article, eye-opening image references highlight these concerns, raising the question of whether we’ll ever be able to fully “fix” these challenges. It seems the train has left the station.

Takeaway

• Don’t just blame AI, creators should also be responsible for avoiding copyright infringement. Ensure AI tools used in creative processes comply with copyright laws to avoid legal pitfalls.

micro case: film / animation / marketing

I'd Like to Buy the World Some AI: Coke's Art Revival

Coca-Cola's 'Masterpiece' campaign is a fantastic example of blending AI technology with human creativity. By animating classic artworks from artists like Picasso and Warhol, the campaign breathes new life into these pieces while respecting their original essence. At least from my perspective.

This innovative approach shows how AI can enhance creativity, adding dynamic elements to traditional art forms without replacing the human element. It's a testament to how technology and human ingenuity can work together to create something engaging and respectful of artistic traditions.

Although, seeing an open Coke bottle next to a van Gogh, gives me extreme anxiety! Even when artificial.

Survive and Thrive Framework Placement: Thrive

High Human-Touch

• The visuals for the entire spot were built from historic masterpieces that have stirred human emotions for centuries.

• Integration with a compelling storyline allows the viewer to follow along and get invested in the story. It’s not just flash.

High AI-Integration

• This integration breathed new life into these incredible pieces of art providing viewers with a brand new perspective.

Here’s the ad:

This is a cool BTS video:

all things

The AI Wire (Quick Hits)

Headphones for Enhanced Listening: These innovative headphones use AI technology to help users focus on a single person's voice in a noisy environment just by looking at them, enhancing conversation clarity in crowded places. Read more at ScienceDaily​ (ScienceDaily)​.

MIT's AI Language Learning Algorithm: MIT researchers have developed DenseAV, an AI algorithm that learns to understand language by watching videos, potentially revolutionizing multimedia search and language learning. Read more at MIT News​ (MIT News)​.

AI in News Literacy: The News Literacy Project highlights the growing issue of AI-generated misinformation and provides tools to help people identify and combat fake news effectively.​ (News Literacy Project)​.

inspiration

Creative Perspectives:

“When generative AI tools first emerged, I feared for the future of my job. However, I decided to embrace the uncertainty and try to understand AI, and I now firmly believe that AI complements existing skills and enhances creativity. My advice: AI won't take your job if you learn to use it effectively.”

Douglas McGinness, Designer and Director
LinkedIn

links

Tools to Consider…

• Runway - Introduces Gen-3 Alpha “A new frontier for high-fidelity, controllable video generation.”

• Neuroo - Translation tool. Handling more than 100 languages, Neurooo shows resilience to spelling mistakes and allows you to set the tone of your translation.