Oscar Wilde carried a pet lobster on a leash around London, claiming it was more interesting than a dog. His eccentric behavior and sharp wit made him one of the most memorable characters in literary history. The lobster was definitely a “look at me” move 😉 

table of contents

June 17, 2024

• Dream Machine vs. Sora

• Why Creativity Still Matters in Branding

• Half of Creatives Are Using AI

• 5 Steps to Master Pre-Production with the Right AI Approach

• Tools to Consider…

film / video / animation

Dream Machine vs. Sora: This is Just the First Lap

As the AI video generation race heats up, is it worth sprinting now or should we save our energy for a very long run?

Luma Labs’ Dream Machine just passed Sora, producing 5-second shots with realistic motion and cinematography from text and images in “just 120 seconds” (though it often takes longer). This innovation could help replicate cinematic storytelling by understanding real-world interactions.

While the Dream Machine's release is exciting, the race just started. Sora may take the lead back, and then another product will pass them both. This race may go on…forever.

Despite these advancements, it is clear now, more than ever, that the story remains the cornerstone of great content, adaptable to any future AI developments.

Here’s a test I ran:

Takeaways

• Like other visual generators, the results can be unpredictable. Initially, it’s fun to see what prompts produce. However, the lack of control can soon become frustrating.

• Despite AI advancements, a compelling story remains the cornerstone of great content. Enjoy experimenting, but seek out innovative ways to integrate this technology beyond mere novelty.

marketing

AI or Landfill? Why Creativity Still Matters in Branding

Rod Sobral, Global Chief Creative Officer at OLIVER, emphasizes that only 5% of branding content drives 90% of engagement. OLIVER, known for creating in-house creative solutions for brands, argues that AI alone can't create the emotionally resonant content needed for impactful branding.

Sobral believes AI can streamline and test branding concepts, but human creativity is essential to avoid clichés and foster emotional connections. He states, "AI alone is only capable of adding to the content landfill," highlighting the need for human ingenuity in branding.

Takeaways

• Use AI for data analysis to identify trends and insights, but interpret this data through a human lens to craft engaging high-impact content.

• Ensure AI-generated content reflects the brand's core values and identity, using human creativity to maintain a genuine connection with the audience.

For more details, read the full article on Creative Bloq.

all things

From Brushes to Bytes: In 2024, Half of Creatives Are Using AI

Over the past few years, the creative industry has witnessed a remarkable increase in the adoption of AI tools. From 2020 to 2024.

The key now is not just to create AI for AI's sake but to harness its power to make better, more impactful creative works. Here's a peek into how different AI tools have been embraced:

all things

5 Steps to Master Pre-Production with the Right AI Approach

Pre-production is the cornerstone of any creative project, laying the groundwork for success. However, it's also where many projects stall or fail due to disorganization, lack of clear vision, or resource constraints.

We’ve all left a great idea (or two) on the shelf because we couldn’t get things off the ground. The right AI approach can help organize and streamline your workflow, enhancing efficiency and potentially creativity.

Let’s walk through a brief 5-step plan. Imagine you’re creating a product animation for a medical device…

1. Concept Development:

   • Action: Use ChatGPT or Jasper to brainstorm ideas and draft the initial script for the product video.

   • Base Prompt: Generate ideas for an engaging product animation showcasing the features of the device. (iterate…iterate…iterate…)

2. Visual Style and Mood Boards:

   • Action: Create mood boards using AI tools like MidJourney or Canva for visual concepts.

   • Base Prompt: Generate visual styles for the product animation, including sleek, modern aesthetics and vibrant colors. (iterate…iterate…iterate…)

3. Storyboarding:

   • Action: Plan key scenes and create storyboards with AI-driven software like Boords or Storyboard That.

   • Visualize the product's features and benefits through dynamic storyboard sequences.

4. Animation Planning:

   • Action: Use AI tools like Animaker or Blender to draft initial animations and refine sequences.

   • Create rough animation sequences showcasing the product's unique selling points.

5. Scheduling and Budgeting:

   • Action: Organize the production schedule and budget using tools like StudioBinder or Celtx.

   • Input project details into StudioBinder to generate a comprehensive production schedule and budget for the animation project.

By organizing your ideas, visual styles, storyboards, budgets, and schedules efficiently, you can focus on your creative vision and transition into production with confidence.

links

Tools to Consider…

• Boords - Storyboarding software

• Animaker - Great for proof of concepts or animatics