Vincent van Gogh only sold one painting during his lifetime, "The Red Vineyard." Despite creating over 2,100 artworks, he didn't achieve fame until after his death.

July 15, 2024

• Hollywood's New Frontier: Built on Your Back?

• AI Boosts Individual Creativity but at a Cost, Study Finds

• WPP’s Andy Hood on the Future of AI in Creativity

• The AI Wire

• Creativity in Words: Salvador Dalí

• AI Tries Comedy

• Tools to Explore

Hollywood's New Frontier: Built on Your Back?

The integration of AI in the creative industry has sparked debate over the potential licensing of film and TV content for AI training. As AI companies seek access to vast media libraries, the ethical and legal implications have become a significant concern. AI can create additional (probably small) revenue streams for content owners but risks devaluing creative works and straining relationships with artists and collaborators.

Guilds such as SAG-AFTRA and WGA have set consent and payment requirements for using digital replicas, emphasizing the need for strict regulations. Legislative efforts are underway to protect artists' rights against unauthorized AI usage, highlighting the ongoing tension between innovation and traditional creative processes.

Perspectives

Joy R. Butler, East Coast-based attorney: "The success of such an argument might be uncertain. Much more certain is the outrage from rights holders upon learning that their assets have been ingested into an AI model without their explicit consent and without compensation."

Butler: "Having a voice in AI’s development might open opportunities to influence how it is ultimately used. Some have opted to exercise that voice through one of the many pending lawsuits against AI developers or through submitting testimony and comments in relevant legislative and regulatory proceedings."

AI Boosts Individual Creativity but at a Cost, Study Finds

Research shows AI can boost individual creativity but at the cost of overall diversity in storytelling. A study led by researchers from the University of Exeter and University College London found that AI prompts significantly improved creativity for less experienced writers. However, stories produced with AI assistance tended to be more similar, reducing overall creativity. The study involved 300 participants and 600 evaluators, who assessed the stories' novelty and usefulness.

Perspectives

• Oliver Hauser, Economist at University of Exeter: "AI can often produce stories that are similar in nature."

• Anil Doshi, UCL School of Management: "Those that were the least inherently creative experienced the largest improvement in their creativity."

• Annalee Newitz, Science Fiction Author: "Creative writing is humans communicating with other humans. Even if something is badly written—if it’s not very creative—if it’s written by a human, then it’s fulfilling its purpose."

WPP’s Andy Hood on the Future of AI in Creativity

Andy Hood, VP of Emerging Technologies at WPP, highlights how AI represents the next step in creative technology. He discusses the transformative impact of generative AI tools like ChatGPT and MidJourney, emphasizing AI as a tool to enhance human creativity rather than replace it. Hood draws parallels between the current AI revolution and the advent of Photoshop, noting that AI democratizes creative tools and allows for more efficient workflows.

Top 5 Insights from Andy Hood

"Generative AI is radical in terms of the process, but it is a creative tool and kind of the next step in creative technology."

"The best work with these tools is being done by professional creators."

"AI democratizes creative tools, allowing more people to experiment and produce high-quality work."

"It's not about AI replacing creativity but enhancing and accelerating the creative process."

"AI allows for more efficient workflows, enabling creators to focus on higher-level creative tasks."

The AI Wire

Runway Gen-3 Alpha can create surreal and novel transitions between all kinds of objects, animals and characters. Prompt: A cinematic first person POV shot of a hand holding a small fish morphing into a field mouse.
To learn more, read the prompt guide.

AWS App Studio Simplifies App Creation: AWS's new App Studio lets users generate enterprise apps from written prompts, using advanced AI to streamline the development process. This tool allows even non-technical users to quickly create customized applications, enhancing productivity and innovation across various industries.
For more details, read the full article on TechCrunch: TechCrunch.

Microsoft OneNote Adds Copilot for Handwriting Recognition: Microsoft has announced the integration of its AI assistant, Copilot, into OneNote, bringing advanced handwriting recognition to the app. This feature allows users to convert inked notes into digital text seamlessly, enhancing note-taking efficiency and accessibility.
For more details, read the full article on The Verge: The Verge.

Tools to Explore

• SketchMe - Using just a few selfie photos, our Generative AI instantly creates unique drawings of your portrait for your social media PFP.

• Hume - Meet the world's first voice AI that responds empathically, built to align technology with human well-being

Creativity in Words

"Have no fear of perfection—you’ll never reach it."

Salvador Dalí
Painter

AI Tries Comedy

Get ready to…laugh?