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June 24, 2024

• Knock, Knock! Who’s There? AI…and I’m Not Funny

• Creatives and AI: How Do You Really Feel?

• Adobe CEO: AI is Revolutionizing Creativity, Not Replacing It

• The AI Wire

• Tools to Explore

Knock, Knock! Who’s There? AI…and I’m Not Funny.

In a recent experiment, 20 comedians used AI to help write their routines, revealing mixed results. AI models like ChatGPT and Google Gemini assisted with structuring monologues and generating rough drafts but struggled with originality and humor. Comedians found the AI-generated material bland and generic, likening it to outdated comedy. Despite AI's ability to assist with writer's block and basic structuring, its inability to capture the nuance and surprise of human creativity highlighted its current limitations in comedy writing.

What did the comedians have to say?

• “It’s very hit or miss,” said comedian Kira Soltanovich. “Sometimes it’s funny, and sometimes it’s like, ‘What is this even?’”

• “It’s good for inspiration, but you still need a human touch to make it truly funny,” noted comedian John Hastings.

• Comedian Sam Morril added, “AI can’t replace the human experience and perspective that make comedy relatable.”

• “The AI jokes were often formulaic and lacked the unique voice of a seasoned comedian,” commented comedian Jackie Kashian.

• “It’s a helpful tool for brainstorming, but it can’t replicate the nuance of human humor,” said comedian Sean Patton.

I was inspired and asked ChatGPT to write a joke for me.

Prompt: Can you write a joke about a super tall man who can never find pants that fit him at TJ Maxx?

ChatGPT Joke: Why did the super tall man stop shopping for pants at TJ Maxx? Because every time he found a pair, he needed a TJ ladder to try them on!

I think this might actually be hilarious?

Creatives and AI: How Do You Really Feel?

United Talent Agency’s latest study explores the integration of AI in the creative industry. While many creatives are leveraging AI for efficiency and idea generation, there are significant concerns about job security and the ethical use of AI. The study highlights the balance between embracing AI's benefits and addressing its potential drawbacks, emphasizing the need for ethical considerations and transparent practices.

One of the questions asked was: what are Creative’s feelings toward AI overall?

• 5% Intimidated

• 18% Skeptical

• 4% Indifferent

• 41% Curious

• 30% Excited

• 2% Other

A lot of ground is covered in this 34-page report.

I’m curious how you feel about the same question.

Adobe CEO: AI is Revolutionizing Creativity, Not Replacing It

In a recent interview with CNBC, Adobe CEO Shantanu Narayen shared exciting insights on how AI is revolutionizing the creative industry. Narayen emphasized that AI is democratizing creativity, making advanced tools accessible to a wider range of individuals. "AI has the potential to profoundly impact lives positively," he noted. For professional creatives, this means AI can take over repetitive tasks, allowing more time for innovative and creative work.

Narayen also highlighted how AI can inspire new forms of creativity. By providing tools that help artists experiment and innovate in ways previously unimaginable, AI is opening up new possibilities for artistic expression. "AI allows us to explore creative avenues that were once out of reach," Narayen said. He sees AI not as a replacement for human creativity but as a powerful tool that enhances and expands creative potential.

Watch the entire 36-minute interview.

Five top quotes from Narayen:

• "AI has the potential to profoundly impact lives positively, but we must ensure that we are mindful of its risks and manage them responsibly."

  • This quote emphasizes the transformative power of AI while acknowledging the need for responsible use, which is crucial for creatives to understand.

• "AI allows us to explore creative avenues that were once out of reach."

  • Narayen highlights how AI can open up new possibilities for artistic expression, encouraging creatives to experiment and innovate.

• "AI is democratizing creativity, making advanced tools accessible to more individuals."

  • This underscores the idea that AI can level the playing field, allowing more people to engage in high-level creative work.

• "By automating repetitive tasks, AI frees up more time for innovative and creative work."

  • This practical insight shows how AI can enhance efficiency, giving creatives more time to focus on their core work.

• "AI should be seen as a tool that enhances and expands creative potential, not as a replacement for human creativity."

  • Narayen's reassurance that AI is meant to augment, not replace, human creativity is a key takeaway for creatives navigating the integration of AI into their workflows.

The AI Wire

• AI Scores High in Creativity: Researchers found that GPT-4 and other AI models scored in the top 1% for creativity on the Torrance Tests of Creative Thinking. This surprising result shows that AI can come up with really unique and novel ideas, challenging the belief that only humans can be truly creative. Read more at TechXplore.

• Generative AI and Creativity at MIT: MIT recently hosted a panel where experts discussed how generative AI is changing art and design. They talked about how these AI tools are helping artists try new things and create amazing work, while also considering the ethical issues and what this means for the future of creative jobs. (MIT News)​

• AI at Cannes Lions Festival: The Cannes Lions International Festival of Creativity 2024 had lots of talks about using AI in creative fields. From advertising to film and music, AI tools are being used to boost creativity. The festival also discussed the importance of keeping humans in the loop to make sure the heart and soul of creativity isn't lost. (euronews)​.

Tools to Explore…

• OpusClip - A generative AI video tool that repurposes long videos into shorts in one click.

• Uizard - Visualize, communicate, and iterate on wireframes and prototypes in minutes.