Lucille Ball, star of "I Love Lucy," was the first woman to run a major television studio, Desilu Productions, which produced major hits like "Star Trek."

July 22, 2024

• The AI Arms Race: Are Advertisers Ready?

• From Inspiration to Homogenization: AI's Creative Conundrum

• Creative Pros’ Top Tools Compared

• Creative Insights with Brimstone AI Founder, Olivia Viide

• The AI Wire

• Creativity in Words: Quentin Tarantino

• Tools to Explore

The AI Arms Race: Are Advertisers Ready?

At the LBB & Friends Beach event in Cannes, industry leaders discussed the evolving role of AI in advertising. The panel, featuring experts from companies like Adobe, Razorfish, and Nvidia, explored AI's limitations in creative output, legal challenges, and significant industry changes.

The consensus was that while AI can enhance productivity, human creativity remains crucial.

Perspectives

Brian Yamada, Chief Innovation Officer at VMLY&R: "AI is not a replacement for human creativity but a tool to enhance it."

Jay Ganaden, Director at Adobe: "The legal framework needs to catch up with the rapid advancements in AI."

Josh Campo, CEO at Razorfish: "We are in an arms race to leverage AI technology effectively.”

Watch the full video: Litte Black Book

From Inspiration to Homogenization: AI's Creative Conundrum

We constantly hear that AI is revolutionizing the business world, blending efficiency with creativity. According to a recent study by the University of Cambridge, AI can enhance individual creativity but may homogenize overall output.

This paradox is evident as businesses, from tech startups to ad agencies, harness AI to boost innovation while grappling with its potential to create a "sea of sameness." Experts suggest a human-first approach, using AI as a secondary tool to maintain diversity and originality in creative work.

Perspectives

Sergei Belousov, Lead AI/ML Research Engineer at ARTA: "If everyone uses the same AI tools, you can ultimately experience a decline in creativity and individuality."

Sabrina H. Williams, Data and Communication Program Director at the University of South Carolina: "AI is already impacting creative industries, and while it is saving time and money for brands, the output tends to be homogeneous."

Creative Pros’ Top Tools Compared

One thing is clear from examining his graphic: creatives who are utilizing GenAI tools are not limiting themselves to their specific fields. Instead, they are experimenting broadly and exploring a wide range of applications.

Creative Insights

Olivia Viide
Founder & CEO of Brimstone AI
Brimstone AI

Q: What inspired you to create Brimstone AI, and how did your background in marketing, game development, and screenwriting influence the development of this platform?

A: I’ve tried tens of tools on the market for all kinds of writing and realized that none of them are actually utilizing the newest innovation that would benefit writers. My background allowed me to focus the design on the needs that all writers have, regardless of their industry.

Q: Brimstone AI leverages AI to assist content writers across various industries. Can you highlight some unique features of Brimstone AI that set it apart from other writing tools available today?

A: Brimstone AI handles fact-checking, formatting, editing suggestions, and organizing. This leaves writers with full creative control and speeds up the writing process. Our AI models will never train on user data, keeping their intellectual property safe from being copied as well as safe from contamination of someone else’s data.

Q: Looking ahead, how do you envision the role of AI evolving in the creative writing industry, and what future developments can we expect from Brimstone AI?

A: I think that once platforms like Brimstone become more of a standard in the writing industry and the IP issues that exist in many of the current LLMs are solved, AI will become a must-have copilot for every professional writer and help them maintain job security.

The AI Wire

Google Introduces AI Video Tool, Vids: Google has launched Vids, an AI-powered video creation tool designed to simplify and speed up the production process. Vids uses AI to generate storyboards, customize templates, and access a library of royalty-free stock content, seamlessly integrating with Google Workspace. This innovative tool is set to transform how businesses create video content, making it more accessible and efficient.
For more details, visit Google Workspace: Google Workspace.

AI Giants Face Backlash Over YouTube Training Data: A recent investigation reveals that Apple, NVIDIA, and Anthropic have used thousands of YouTube videos without explicit permission to train their AI models. This practice has sparked significant ethical and legal concerns regarding data usage and the rights of content creators. The companies are now under scrutiny for their data acquisition methods and the potential implications for privacy and intellectual property.
For more details, read the full article on Wired: Wired.

Stanford Launches AI-Driven Tech Training Festival: Stanford University is hosting an AI-powered creative competition as part of its Tech Training Festival. Participants are invited to showcase their innovative uses of AI in various creative projects, with submissions judged on originality, technical skill, and impact. The competition aims to highlight the potential of AI in transforming creative processes and fostering innovation in tech.
For more details, visit Stanford Tech Training Festival: Stanford Tech Training.

Creativity in Words

"When people ask me if I went to film school, I tell them, 'no, I went to films.'"

Quentin Tarantino
Filmmaker

Tools to Explore

• Inro - Instagram co-pilot for DM marketing

• Tripo - Generate high-quality and ready-to-use 3D models from text

• Briefy - Turn all kinds of lengthy content into concise, structured summaries and save them in your knowledge base for later review.